Clearpay Logo Lockup
Black on Bondi Mint
White on Black
Bondi Mint on Black
Black on White
Our Clearpay logo is our most important visual asset. The logo lock-up is composed of the Loop and a custom wordmark. This mark is Clearpay’s official logo and is used in all marketing materials and products. The wordmark should never be used independently. It must always appear as the full lock-up and only in the colours specified. The file formats included are pngs, jpgs, eps, svgs.
Download the AssetsClearpay Loop - Sticker and App Icon
Black on Bondi Mint
Black on Bondi Mint
Bondi Mint on Black
Bondi Mint on Black
Black on White
Black on White
White on Black
White on Black
Our Sticker may show up as physical vinyl decals on windows, as circular hangtags, or in other similar forms. The Sticker is only used in the four colour combinations shown below. It is never used in any other colours. Use the asset as is. Do not adjust the scale or positioning of the Loop within the circle Our App Icon is for our app as well as for all of our Social Media Avatars. Like the Sticker, it is only used in the four colour combinations shown below. It is never used in any other colours. The file formats included are pngs, jpgs, eps, svgs.
Download the AssetsClearpay Badge
Black on Bondi Mint
Black on White
Bondi Mint on Black
White on Black
Our Clearpay Badge is our second most important visual asset. This creative is what shows up on all of our merchants’ digital commerce platforms. The badge functions as a call-to-action. The file formats included are pngs, jpgs, eps, svgs.
Download the AssetsClear space
A specified clear space ensures the integrity and impact of the Clearpay logo. The logo’s horizontal exclusion zone is equal to the height of the wordmark (× in the diagram). To create the vertical exclusion zone, use the × in the diagram and start from the top of the x-height of the wordmark and the bottom of the x-height.
Minimum Size
Our Clearpay Badge is our second most important visual asset. This creative is what shows up on all of our merchants’ digital commerce platforms. The badge functions as a call-to-action. The file formats included are pngs, jpgs, eps, svgs.
Logo Misuse
Our logo is central to our brand and to how we show up in the world. It is important that we treat it with respect. There are strict guidelines to abide by when using our symbol and wordmark together. Staying consistent within these limits helps maintain brand integrity. By following the guidelines, we will have a cohesive brand. Below you will find treatments and effects to avoid.
Do not use the wordmark without the loop
Do not outline the loop
Do not add a gradient fill to the loop
Do not rotate the logo
Do not add a drop shadow to the logo
Do not distort the logo
Do not rearrange elements of the logo
Do not colour or place images inside the logo
Do not use colours not specified for the logo
Brand Collaboration
For brand collaborations, use an “X” to symbolize the relationship between Clearpay and the partner brand. Our Clearpay Logo appears first in sequence with the partner logo. Use the spacing indicated below to create the lock-up. Both our brand and the partners we work with need to be respected. Both brands and their respective logos are essential.
X
Use an “X” to symbolize the relationship between Clearpay and the partner brand. The Clearpay Logo appears first in sequence with the partner logo. Use the spacing indicated below to create the lock-up. The “X” is equal to the height of the Clearpay Logo. The stroke weight is 1px. The cap ends of the stroke is rounded. The lines in the “X” are rotated at 45˚. Logo or Badge: make the best judgement when creating a visually balanced lock-up. For simple wordmark combinations, use the Clearpay Logo. For partner logos with complex shapes, use the Clearpay Badge.
Clear space
The clear space around lock-ups uses the size of the “X”
Horizontal Lock-up
Badge Horizontal Lock-up
Vertical Lock-up
Badge Vertical Lock-up
Brand Collaboration
Our primary palette is the core of our brand identity and should be used for any Clearpay branded materials. The palette consists of Bondi Mint, White and Black.