Marketing messaging.
When it comes to promoting Clearpay in your marketing, such as your website, socials and emails, it’s important that you get the words right. We want you to stay true to your brand and speak in your voice. But there are a few simple rules you need to follow when you include us in your conversations with customers.
How to talk about us.
Here is a list of approved messages that you can use to promote Clearpay and its benefits across your marketing. You can download these assets and then add them to your emails, website and socials. When using our company name, you should always refer to us as ‘Clearpay’.
Clearpay is a financial product so please follow our Marketing Guidelines when promoting Clearpay to your customers.
Shop now. Pay it in 4 interest-free instalments. Choose Clearpay.
Copied!Shop now. Pay it in 4 interest-free instalments over 6 weeks. Choose Clearpay.
Copied!Shop now. Pay it in 4. Choose Clearpay.
Copied!Pay it in 4. Choose Clearpay.
Copied!Choose Clearpay.
Copied!Clearpay available.
Copied!Clearpay available at checkout.
Copied!£XXX or 4 interest-free instalments of £XXX with Clearpay.
Copied!How to show a price breakdown.
Showing the Clearpay price breakdown lets your customers know they can get the item now and spread their payments over time. This can help reduce cart abandonment and increase conversions.
Tips:
Split the total price of the item into four to give you the 4 Clearpay payments, then display it as:
£XX or 4 payments of £XX with Clearpay
Make sure to include the Clearpay Badge (as shown below) to capture the attention of customers.
£XX or 4 payments of £XX with Clearpay.
Copied!How to tag us on socials.
Social media acts as a virtual shop front. That’s why social media profile pages are a powerful way to let customers (and prospective customers) know you have Clearpay. Make it easier for customers to discover that you offer Clearpay by adding us to your bio and tagging us in your posts and stories.
Here is some sample copy you can use in your posts.
Option one
Yay! We’ve partnered with @clearpayuk so you can now pay in 4 whenever you shop with us. Just choose Clearpay when you checkout, then pay it in 4 interest-free instalments.* 🙌 #clearpayit
Option two
Shop now at <Brand name> and pay in 4 with Clearpay.*#clearpayit
*Clearpay is a financial product so please follow our Marketing Guidelines when promoting Clearpay to your customers.
clearpay.co.uk
Copied!@clearpay_uk
Copied!#clearpayit
Copied!