Reduce cart abandonment.
Sending an email reminding customers they can Clearpay their purchase is an effective way to close a sale.
The rules
You can use the banners and tiles provided by Clearpay in this section in your emails. All required disclaimers are included in these assets. Do not amend or edit these assets. Your emails must include the full disclaimer below in the footer in size 12px. Your use of these assets must also comply with the Marketing Rules.
FULL DISCLAIMER:
Clearpay lends you a fixed amount of credit so you can pay for your purchase over 4 instalments, due every 2 weeks. Ensure you can make repayments on time. You must be 18+ and a permanent UK resident (excl Channel Islands). Clearpay charges a £6 late fee for each late instalment and a further £6 if it’s still unpaid 7 days later. Late fees are capped at £6 for orders under £24 and the lower of £24 or 25% of the order value for orders over £24. Missed payments may affect your ability to use Clearpay in the future and your details may be passed onto a debt collection agency working on Clearpay's behalf. Clearpay is credit that is not regulated by the Financial Conduct Authority. T&Cs and other eligibility criteria apply at clearpay.co.uk/terms
Email copy.
Here is an approved reduce cart abandonment email for you to use, you can also include email assets within your communication.
Marketing Rules for Email copy
You can use the copy provided by Clearpay in your email however you cannot amend it.
Subject line
our cart needs emptying.
Headline
It’s time to finish what you started.
Copy
You’re so close to getting what you want. Head back to your cart to complete your purchase. and don't forget you can buy now, and pay later with Clearpay.
Subheading
How to pay in 4
- Add the items to your cart
- Choose Clearpay as your payment method at checkout.
- Log in or create your Clearpay account, with instant approval decision.
- Pay it off over 6 weeks in 4 interest-free instalments.
Button
Go to my cart
Clearpay lends you a fixed amount of credit so you can pay for your purchase over 4 instalments, due every 2 weeks. Ensure you can make repayments on time. You must be 18+ and a permanent UK resident (excl Channel Islands). Clearpay charges a £6 late fee for each late instalment and a further £6 if it’s still unpaid 7 days later. Late fees are capped at £6 for orders under £24 and the lower of £24 or 25% of the order value for orders over £24. Missed payments may affect your ability to use Clearpay in the future and your details may be passed onto a debt collection agency working on Clearpay's behalf. Clearpay is credit that is not regulated by the Financial Conduct Authority. T&Cs and other eligibility criteria apply at clearpay.co.uk/terms
Email assets.
Bring customers back to their cart by sending them an email that reminds them they can checkout with Clearpay. There are mint, black and white versions of each asset. Click on ‘View more’ to see different messaging options.
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.
