Natalie Fitch on why she partnered with Afterpay - and how it offers her customers options.
Natalie Fitch never intended to launch a business. When she first started making jewellery for family and friends, she viewed it as more of a creative outlet than a career.
Fast forward 13 years and Fitch oversees a thriving jewellery brand, Natalie Marie Jewellery, based in Sydney’s Northern Beaches, which employs 12 jewellers.
What hasn’t changed is Fitch’s passion for handcrafted jewellery, made with high-quality, sustainable materials - or her desire to connect with her customers and create highly personal, meaningful pieces.
“It’s because I’m so engaged with customers and because I understand why they’re purchasing pieces that we decided to offer Afterpay,” says Fitch.
It's because I'm so engaged with customers... that we decided to offer Afterpay.
“We wanted to make our pieces as accessible as possible,” says Fitch, who notes that because the brand uses predominantly Australian materials and produces everything in-house, pieces can be expensive.
“Afterpay provides our customers the opportunity to buy a piece that really speaks to them – it’s about giving our clients options.”
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