The Modern Consumer
How shoppers are behaving in a cost-of-living crisis
56% of shoppers are likely to spend the same as or more this Christmas vs 2021
With inflation fuelling the cost-of-living crisis in the UK, retailers are facing a period of turbulence as shoppers focus on only what they deem crucial spending.
We teamed up with IMRG to survey 1000 UK consumers to gather a picture of how these economic headwinds will impact shopping behaviours during the Golden Quarter and into 2023.
Download your free report today to understand:
- How Christmas spend is likely to be impacted
- Where consumers are spending and on what
- Shopping trends in 2023
- Why there is room for optimism despite the challenging trading environment
By the numbers...
57%
would use or are already using BNPL for Christmas budgeting
62%
said they will spend less on non-essential items in 2023
66%
of shoppers expect to make their Christmas purchases online
