Discover the top festive retail trends for 2024
Enjoy your merriest sales season with these insights into how shoppers will spend this Christmas.
The festive season is fast approaching, which means it’s time to put your sales strategy into action. To help you prepare, we’ve highlighted some of the top retail trends for 2024’s golden quarter.
Shoppers are starting early
Festive shopping has kicked off early this year. By mid-September, nearly one in five Brits (18 per cent) had purchased a Christmas gift, and many more are expected to start shopping early1.
Mobile is on the rise
Mobile shopping is fast becoming a vital part of the shopping experience, including during the festive period.
Already, smartphones account for 77 per cent2 of traffic to UK retailers, and by 2027, it’s estimated that more than half (58 per cent)3 of all e-commerce sales will take place on a mobile phone. By then, it’s estimated that UK mobile sales will be worth £109 billion4.
What does this mean for retailers? Ensuring that mobile shoppers enjoy a smooth path to purchase – whether that means shopping through an app, website or via social media – is more important than ever.
Clearpay: a popular choice for holiday shoppers
Buy Now, Pay Later (BNPL) services, such as Clearpay, have become a popular option for shoppers to flexibly manage their finances over the festive period. As a highly rated BNPL platform in the UK, Clearpay's TrustPilot rating reflects its popularity and trust among UK shoppers. It enables customers to buy now and pay it in 4 interest-free instalments over six weeks (late fees apply). With a network of more than 25,000 brands, Clearpay has become an important service to offer customers at checkout.
Stock up on stocking fillers
It’s not just children who will receive a Christmas stocking this year.
In 2023, adults spent an average of £62 per stocking for grown ups, which is 17 per cent more than the amount typically spent on children’s stockings. Men spend more on Christmas stockings than women, and the most popular stocking fillers were sweet treats (60 per cent), socks (40 per cent), perfume or aftershave (34 per cent), accessories (33 per cent) and make-up and beauty products (33 per cent).
All references to any registered trademarks are the property of their respective owners. Clearpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
1Clearpay commissioned OnePoll to conduct a survey of 2000 UK adults who celebrate Christmas. The research was carried out between 29th August 2024 – 3rd September 2024. OnePoll is a MRS Company Partner. 2 Statista 3 e-Marketer Forecast 2024 4 Statista 5 Clearpay commissioned OnePoll to conduct a survey of 2000 UK adults who celebrate Christmas. The research was carried out between 29th August 2024 – 3rd September 2024. OnePoll is a MRS Company Partner.
Categories